Special Episode: Sharon Cittone - Edible Planet Ventures
In this episode of Protein Production Technology International, Sharon Cittone, founder and CEO of Edible Planet Ventures, offers a candid assessment of the alternative protein sector’s current reset. She reflects on early missteps in messaging and overhyped expectations, emphasizing that future success hinges on taste, nutrition, affordability, and consumer trust. Sharon explains how the investment landscape is evolving toward disciplined, mission-aligned capital and highlights the growing importance of infrastructure, policy support, and public-private partnerships. She stresses that food innovation must integrate cultural understanding, health, and climate goals to scale meaningfully. With optimism, Sharon notes the sector is now asking better questions, fostering more collaborative ecosystems, and building a foundation for long-term resilience.
Creators and Guests
